News & Events

Companies that consistently attract the best talent get one thing right: Employer branding

July 5, 2021
UBC MEL - Employer - Employer Branding

How do you keep top candidates interested and engaged in your company when you are not able to extend offers to them? Analysis and promotion of your employer brand may be a consideration.

In fact, a previously published global recruiting trends report by LinkedIn indicated that 80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent, resulting in benefits such as receiving up to twice as many applications compared to companies with negative or neutral brands.

What is an employer brand?

An employer brand is about how candidates view you as a potential employer and about describing the essence of your company, including how your company is unique and your value proposition. Then crafting and aligning that messaging with the people you’re looking to attract.

In the case of crafting a message to graduate students, according to Universumglobal.com key things that they are looking for in their next employer are a fitting culture, work-life balance, advancement opportunities and dedication to a great cause.

To increase an employer brand, many leaders, hiring managers and recruiters have added storytelling into their recruiting and communication strategies. A story is a memorable way of presenting your company’s vision, culture and goals into a single compelling and inspiring narrative.

It enables talent to be captivated by your company’s positive traits while giving you an opportunity to create a lasting impression.

In “How to Humanize Your Employer Branding through Storytelling,” the website Undercover Recruiter outlines steps to get you started on your storytelling journey.

We can help you build a pipeline of professional talent.

The MEL program is focused on enabling employers to share their stories with our current cohort of soon-to-be graduates. This would be an exceptional way to share your organization’s story with a group of highly skilled and qualified candidates, all in one place. Build your application potential and add to your pipeline of talent during this unprecedented time!

Share your story with MEL graduates now. Contact Chris McKinnon, our Employer Relations and Careers Manager to learn more.